We kick off the new school year with a new look.
Our initial branding was conceived to position Virtuelle squarely in the realm of the metaverse and web3. This direction built on the work our team was focusing on in the couple years prior to the founding of Virtuelle.
At first, we were going after all types of industries, building various of immersive experiences – our first project was building an immersive recruitment platform for a top 10 global car brand. Approximately one year ago, we decide to narrow down our focus to where we had a real edge: real estate and yachting.
Following our pivot to crafting immersive experiences for these unique industries, we needed branding that reflected this new positioning. Branding that would convey luxury, sophistication, and technology. A brand identity that would stand out from the pack and make people take note.
Here is the result.
Leaving behind our metaverse roots, with its rounder, digital/analog inspired typeface, we say goodbye to our old logo and welcome our new, more forward thinking typeface.
The V is a unique design, recognizable and which can be used across various supports as an individual mark.
To accompany this new typeface, we have also revisited our fonts, opting for a less gaming focused and cleaner suite of fonts. We hope you like it.
And we have done a 180 degree turn on our colour scheme.
The space is dominated by blues. Respectable blues, techy blues, unimaginative blues. Some purple, some softer colours, but generally speaking most brands in this space tend to prefer colder tones.
We needed to stand out. To catch your attention. Enter this deep red – flamboyant, assured, fiery, and strong. Red is not often used in the tech industry. It is used in luxury though – brands such as Ferrari, Louboutin, and more employ red to stand out. They build their entire, global identity around it. In the yachting and real estate industries, red is used by leading brands, thereby confirming the colour’s connection to all things luxury.
Some cultures see red as a warning sign; some welcome it with open arms, associating it with prosperity and life. At the end of the day - does it really matter? We like it. We think it looks bloody good.
What better support to showcase this new brand identity than a brand new website? We are proud to launch the Virtuelle website 2.0. Designed and built in-house, we will keep it regularly updated with new content, including information on the many immersive projects we are currently working on.
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So there you have it.
Some say your logo or brand doesn’t matter at all, that people deal with people, and everything else is superfluous. Others swear by brand, and base the foundations of their entire business on it.
We think it’s both - a brand is the symbolic embodiment of the people who dream it up, and who live and build the company day in, day out. It reaches far beyond a logo and a few colours, and is defined by everyday actions, and by the quality of the company’s output.
Whether our new branding achieves our goals and resonates with our clients – I guess we will find out. In any case, it will not change our approach: listening to our clients and delivering top work tailored to their needs.
If you are a real estate developer or a yacht builder, feel free to get in touch!
