Located in northern Riyadh, Sedra is a vibrant community by Roshn, featuring over 30,000 homes across eight integrated phases. These homes are supported by a variety of amenities, including parks, mosques, shops, and sports facilities. To assist with pre-sales for the Villa C10 project, Virtuelle developed a cross-platform real-time 3D experience using Unreal Engine 5.
This interactive experience, available on gaming PCs, iOS, Android, and tablets as well as Web, allowed potential buyers to explore the streets of Sedra and walk through the interiors of Villa C10. Users could visualize different material finishes, customize interior designs, and see how the properties would look at different times of day, thanks to real-time day-to-night transitions. The experience also included lifelike environmental elements such as birds, wind, and trees, adding to the realism of the digital tour.
