Ithraa Aldiyafa / Arafat

Objectives

Provide stakeholders with realistic, immersive visualisation of the company’s new facilities for pilgrims in Arafat.

Services

Real Estate

Realtime 3D

Unreal Engine

Results

Improved storytelling of the project; enhanced communication with tour operators, foreign dignitaries, the press and other stakeholders; helping attract clients to the project.

Project Description

We proudly partnered with Ithraa Aldiyafa Holding to deliver their first-ever Virtual Reality (VR) experience, unveiled at the Hajj Conference & Exhibition in Jeddah in January 2025. This groundbreaking project set a new benchmark in Hajj hospitality, utilizing real-time 3D technologies to showcase the company’s innovative facilities and services.

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Key Features:

Immersive Preview: The VR experience provided visitors with a realistic and engaging journey through Ithraa’s new pilgrimage tents in Arafat and Mina, offering an in-depth look at the next level of hospitality and services.
Technological Milestone: This was the first instance of real-time 3D technology being applied to promote Hajj services in Saudi Arabia, highlighting the potential for immersive technologies in transforming the travel and hospitality industries.

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Client Vision:

With millions of pilgrims visiting Saudi Arabia’s holy sites annually, Ithraa Aldiyafa Holding’s mission is to ensure these travelers enjoy a comfortable and seamless experience. The VR project reflects their commitment to innovation and excellence, aligning with their vision to redefine Hajj hospitality for the modern era.

“

Many many thanks we had an amazing experience with you and enjoyed your work immensely. Your work was an amazing addition to the exhibition and brought it to life. This is only the first one of our collaborations with many more to come. Thanks for a wonderful experience.

”

Dr Ahmed A. Sindi

Chairman

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